This is a vintage mid 20th century, 1960's, consolette player piano by Kimball called the Electramatic that has a running motor and 30 player roller. The piano market is quite slumped and they are currently a 'hard sell'; piano players especially as upkeep on these is more costly given all the moving components. The estimate is based on actual recent past recorded auction sales of comparables. Retail 'asking prices' can be higher and vary.